Cherry enters Polish market
Cherry launches “PZBuk” – a new betting site in Poland
Gaming operator Cherry Online Polska, a subsidiary of Cherry AB is launching PZBuk, a new sports betting brand in the Polish market. The name can be translated as “The Polish Bookmaker”, in line with the names of leading Polish sports associations.
The Polish market is becoming more and more attractive for top iGaming companys. Industry frontrunner Betlic announced its return to the online gambling market in Poland following last year’s ban for breaking national laws.
Lahcene Merzoug, CEO of Cherry subsidiary, ComeOn commented, “Our Polish sports betting licence allows us to launch one of the first brands in the Polish gaming market. At the PZBuk site, we can offer our online services, which are in complete compliance with Polish regulations.”
Merzoug added, “PZBuk will be a brand that we fill with exciting and intuitively simple content and will be a good addition to the Polish market.”
PZBuk (Polskie Zakłady Bukmacherskie), provides sports betting both pre-match and in-play and is clearly customised for Polish customers. Cherry Online Polska is the ninth operator to be licensed in the Polish market, and one of three companies receiving a licence following the introduction of the current regulations on 1 April 2017.
Cherry is an innovative and fast-paced gaming company with operations in gaming, entertainment and media. The company was founded in 1963 and today, Cherry operates through five diversified business areas including online gaming, game development, online marketing, gaming technology, and restaurant casino.
The Group’s vision is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs around 1,400 people and has about 9,250 shareholders. The company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment.
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